Before you build it,
know what you're building.

There are more ways to build than ever, and just as many ways to build the wrong thing. We turn an ambiguous idea into a specification anyone can build from, then build it.

POSSIBLE PATHS DEFINITION SPEC v1.0 01 USER 02 JOB 03 SCOPE 04 PHASE 1 BUILD LIVE SAGE R&D PRODUCT DEFINITION FIG. 01 MANY PATHS SCALE 1:1 REV 1.0 DECIDING SPEC READY SHEET 1 OF 1
Services

Four ways to work together.

For founders, companies and enterprise teams. One hour, one project, or the whole arc, scoped to the decision in front of you.

The core of what we do. First we establish what the product actually is, what job it does and where the value sits. Then we choose the development path that builds it for the least money and the fewest wrong turns.

  • What the product is and who it serves
  • The most cost-effective path to build it
  • What to cut and what to defer
  • A second opinion on a plan in motion
Hourly, per project, or shaped to fit

Before you commit budget or months. We frame the problem, test it against the market, and write the spec whoever builds it works from.

  • Problem framing and user research
  • Market and competitor analysis
  • Full spec of flows, screens, edge cases and scope
Scoped per project

E-commerce, web products, agents, and internal tools. We build what the spec calls for, including the small tools that make a team measurably faster.

  • E-commerce and web product builds
  • Agents for repeatable work
  • Internal tools that speed up a team
Scoped per project

We build the pages, keep them current, and publish what you send. The site stays live and looked after without adding headcount.

  • Building, updating, and maintaining pages
  • Publishing the content you supply
  • Product pages, landing pages, and fixes
Ongoing or as needed
Process

How a project runs.

Four stages. You approve each one before we move on.

Step 01

Frame

The problem and who has it, not the feature list. Most briefs change shape here.

Step 02

Research

Market, competitors, and the people who will actually use it. Evidence, not assumptions.

Step 03

Define

Flows, screens, edge cases, scope, and phasing. Precise enough to price.

Step 04

Build or hand off

We build it, or your team does. Either way we stay available through delivery.

About

Product people who can also read the code.

We ask the uncomfortable questions early. Whether anyone will actually pay for this, which single feature earns its cost if only one ships, and what it costs to maintain a year after launch. It is the cheapest hour you will spend on a product, and the one nobody schedules.

Years of product work across categories with nothing in common taught us that the domain changes and the questions stay the same. We build as well as specify, so the specs we write are the ones we would want to receive.

Building is fast now. The expensive mistakes happen before anyone writes a line of code, and that is where we work, with founders, businesses and companies, making what they ship measurably better. It starts with thirty minutes, at no cost, and one hard question.

Neri Lichi Founder, Sage R&D
Neri Lichi
1:1 SUBJECT DEFINITION RESEARCH BUILD UPKEEP FIG. 05 N. LICHI REMOTE GMT+7
FocusProduct consulting, definition, and delivery
BackgroundProduct management, consulting, full-stack development
Works withFounders, small teams, in-house product and marketing
LanguagesEnglish, Hebrew
BasedRemote, GMT+7, working across time zones
Book a call

Pick a time that works.

Thirty minutes, free, no deck. Bring the problem as it is. If we are not the right fit, we will say so on the call.

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Contact

Tell me the problem, not the feature list.

A few lines about what you are trying to build or fix is enough. The first 30 minutes are free.

Book a free 30-minute call