There are more ways to build than ever, and just as many ways to build the wrong thing. We turn an ambiguous idea into a specification anyone can build from, then build it.
For founders, companies and enterprise teams. We do not send a quote before we understand the problem, because the right solution is the one worth pricing.
Decide what to build before you spend on building it.
The core of what we do. First we establish what the product actually is, what job it does and where the value sits. Then we choose the development path that builds it for the least money and the fewest wrong turns.
What the product is and who it serves
The most cost-effective path to build it
What to cut and what to defer
A second opinion on a plan in motion
Hourly, per project, or shaped to fit
A specification precise enough to price and to build from.
Before you commit budget or months. We frame the problem, test it against the market, and write the spec whoever builds it works from.
Problem framing and user research
Market and competitor analysis
Full spec of flows, screens, edge cases and scope
Scoped per project
The thing itself, built exactly to the spec.
E-commerce, web products, agents, and internal tools. We build what the spec calls for, including the small tools that make a team measurably faster.
E-commerce and web product builds
Agents for repeatable work
Internal tools that speed up a team
Scoped per project
The site stays current without adding headcount.
We build the pages, keep them current, and publish what you send. The site stays live and looked after without adding headcount.
Building, updating, and maintaining pages
Publishing the content you supply
Product pages, landing pages, and fixes
Ongoing or as needed
Site scan
Every angle of your site, once a month.
We go over the whole site. Two things come up more than anything else, and both cost you money. The site is not accessible, and the customer never finds what they came for.
Accessibility, against the standard where your customers are
The questions a customer asks that your site never answers
Broken links, slow pages, and what search engines actually see
Every finding with a screenshot and a link to the page
Monthly subscription
Priced by the size of the site
One report every month, checked by professionals and not only by a crawler. Tell us how many pages you have and we will send the price.
Four stages. You approve each one before we move on.
Step 01
Frame
The problem and who has it, not the feature list. Most briefs change shape here.
Step 02
Research
Market, competitors, and the people who will actually use it. Evidence, not assumptions.
Step 03
Define
Flows, screens, edge cases, scope, and phasing. Precise enough to price.
Step 04
Build or hand off
We build it, or your team does. Either way we stay available through delivery.
About
Product people who can also read the code.
We ask the uncomfortable questions early. Whether anyone will actually pay for this, which single feature earns its cost if only one ships, and what it costs to maintain a year after launch. It is the cheapest hour you will spend on a product, and the one nobody schedules.
Years of product work across categories with nothing in common taught us that the domain changes and the questions stay the same. We build as well as specify, so the specs we write are the ones we would want to receive.
Building is fast now. The expensive mistakes happen before anyone writes a line of code, and that is where we work, with founders, businesses and companies, making what they ship measurably better. It starts with thirty minutes, at no cost, and one hard question.
Neri LichiFounder, Sage R&D
FocusProduct consulting, definition, and delivery
BackgroundProduct management, consulting, full-stack development
Works withFounders, small teams, in-house product and marketing
LanguagesEnglish, Hebrew
BasedRemote, GMT+7, working across time zones
Book a call
Pick a time that works.
Thirty minutes, free, no deck and no quote. Bring the problem as it is. If we are not the right fit, we will say so on the call.